This paper proposes a model of how incumbents and new entrants engage in sustainable entrepreneurship. We suggest that in the early stages of an industry’s sustainability transformation, new entrants (‘Emerging Davids’) are more likely than incumbents to pursue sustainability-related opportunities. Incumbents react to the activities of new entrants by engaging in corporate sustainable entrepreneurship activities. While these ‘Greening Goliaths’ are often less ambitious in their environmental and social goals, they may have a broader reach due to their established market presence. This paper analyses the interplay between ‘Greening Goliaths’ and ‘Emerging Davids’ and theorizes about how it is their compounded impact that promotes the sustainable transformation of industries.
The information and views set out in this website are those of the authors and do not necessarily reflect the official opinion of European Union. Neither European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of information contained therein.
- Sustainability: what the entrepreneurship educators think
- Sustainable Entrepreneurship and Sustainability Innovation: Categories and Interactions
- Rethinking 21st-Century Businesses: An Approach to Fourth Sector SMEs in Their Transition to a Sustainable Model Committed to SDGs
- Entrepreneurship Education and Sustainable Development Goals: A literature Review and a Closer Look at Fragile States and Technology-Enabled Approaches
- Learning apart and together: towards an integrated competence framework for sustainable entrepreneurship in higher education